Jual Buku Import Marketing Genius
The little black book of marketing is here. Marketing guru Peter Fisk's inspirational manual of marketing shows you how to inject marketing genius into your business to stand out from the crowd and deliver exceptional results. Marketing Genius is about achieving genius in your business and its markets, through your everyday decisions and actions. It combines the deep intelligence and radical creativity required to make sense of, and stand out in today's markets.
It applies the genius of Einstein and Picasso to the challenges of marketing, brands and innovation, to deliver exceptional impact in the market and on the bottom line. Marketers need new ways of thinking and more radical creativity. Here you will learn from some of the world's most innovative brands and marketers - from Alessi to Zara, Jones Soda to Jet Blue, Google to Innocent.
Peter Fisk is a highly experienced marketer. He spent many years working for the likes of British Airways and American Express, Coca Cola and Microsoft. He was the CEO of the world's largest professional marketing organisation, the Chartered Institute of Marketing, and lead the global marketing practice of PA Consulting Group. He writes and speaks regularly on all aspects of marketing.
Rincian Informasi Buku
- Judul: Marketing Genius
- Penulis: Peter Fisk
- Bahasa: INGGRIS
- Kulit Muka: Hard Cover
- Tebal: viii,490 Halaman
- Berat Buku: 700 g
- Penerbit: Capstone Publishing
- Tahun: 2006 Cetakan ke 1
- Harga: Rp. 81.500,-
- Kondisi: Cukup Bagus (BUKU BEKAS/Buku Original/Kondisi fisik sesuai foto)
- Cover ada label perpustakaan pribadi. Sudut kanan atas di halaman pembuka ada sedikit tulisan tangan. Beberapa halaman dalam ada coretan stabilo penanda kalimat penting.Kertas halaman berbintik kuning kecoklatan.