Editor: Paul Stobart
Tebal buku: 256 halaman
Harga buku: Rp. 60.000,-HABIS
Berat Buku: 725 g
Kulit Muka: Hard Cover Kondisi: Cukup Bagus (Buku Bekas/Kondisi fisik sesuai foto)
Penerbit: Macmillan Press LTD Tahun: 1994 Cet.1
An increasing number of the world's companies have come to recognise that their brands are of enormous value and that failure to maintain and support these important assets can lead to the failure of the company itself.
Many in the world of marketing have commented on the power of individual brands and the value that they have in contributing to the financial well-being of a company. Seldom however have the owners of the world's leading brands been invited to give their views. This book gives brand owners the opportunity to put forward their own views on the power and importance of brands.
Contributions from senior executives at Coca-Cola, Guinness, Nestle, Grand Metropolitan, Mercedes, BSN, Benetton, Tesco, Maruha and Mars cover subjects such as:
the importance of brand power
how to create, manage and value brand power
how to protect brand power
Important contributions from academics, management consultants and marketing experts are also included.