Penulis: Stephen Brown
Tebal: 400 halaman
Harga: Rp. 60.000,-
Berat Buku: 520 g
Kulit Muka: Soft Cover Kondisi: Bagus (Buku Baru Stock Lama/SEGEL/Kondisi fisik sesuai foto)
Penerbit: Cyan Communications Tahun: 2006 Cet.1
Akin to The DaVinci Code, this gripping thriller morphs the dark intrigue of the Renaissance into today's double-dealing world of commerce to show that in the business world, sometimes you have to kill to make a killing. Revealing the secrets of 21st-century marketing becomes the ultimate quest in this thrilling story. Rejecting marketing's past principles, this book offers new direction and instructs marketers to see beyond the smokescreen of customer-first, customer-focused cliches currently in use and offers guidelines more appropriate for today's fast-moving, high-tech world. Unlike any other marketing book, this entertaining interpretation of ideology is also a credible educational tool.