Penulis: Philip R. Cateora
Tebal: xviii,840 Halaman
Harga: Rp. 50.000,-
Berat Buku: 1270 g
Kulit Muka: Hard Cover Kondisi: Cukup Bagus (Buku Bekas/Kondisi fisik sesuai foto)
Penerbit: IRWIN Tahun: 1987 Cet.1
Halaman dalam terdapat coretan stabilo penanda kalimat penting. LIHAT FOTO
Cateora and Graham's International marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or region.